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Posted on Sep 10, 2012 by Dave Mastovich

“Bittersweet Symphony” – Sounds of Marketing

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The Verve – Bittersweet Symphony (1997) 

I still can’t figure out why the Seattle Seahawks entered Ford Field for Super Bowl XL to the sound of The Verve’s Bittersweet Symphony. I mean, it’s a good song, but not really a stadium rocker. Oh, well. Everything worked out for them and the Steelers anyway, right?

‘Cause it’s a bittersweet symphony this life
Trying to make ends meet, you’re a slave to the money then you die

According to market research from the Conference Board, an organization known for the Consumer Confidence Index and the Leading Economic Indicators, less than half of all Americans say they are satisfied with their jobs, down from 61 percent twenty years ago. Job Satisfaction goes up slightly among those who earn the most but only to 52%. Why?

I’m a million different people from one day to the next…

There are a number of reasons cited as to why most Americans are unhappy with their jobs. Many are tied to self awareness or the lack thereof. If you don’t know who you are and what drives you, how can you know what you want to do in your career?

No change, I can’t change, I can’t change, I can’t change…

It’s true we can’t change our value system or who we are. The former Seahawk Jerramy Stevens will never have the competitive fire of a Joey Porter. But we all have natural abilities we often overlook because they come easily to us. Ask for help from others when it comes to identifying your strengths and how to parlay them into career opportunities.

I’ll take you down the only road I’ve ever been down

You know the one that takes you to the places where all the veins meet, yeah

Many people end up doing things they are good at but don’t enjoy. Or they drudge off to work at something that doesn’t interest them. You’ve heard it a thousand times: Follow your heart. What drives you? What do you like? What are you good at? Focus on your ‘passion skills’—things you are good at and enjoy doing. Develop a career plan to find a position that means something to you and make the commitment to reach it.

Otherwise, you could look back with regret. Or you might just blame the referees…

Listen and Watch While you Read! 

If you have a song suggestion for Sounds of Marketing, please let us know by emailing
SoundsOfMarketing@massolutions.biz

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